What should your Concierge know about?
Pro = The Intelligent + an extension that imports the exhibitors' data
The Concierge
She asks Google. The Concierge answers.
The Concierge stands where the question is asked — on Google and in the AI assistant — not hidden away inside the programme. Choose what your Concierge should know about.
01 The visitor
Here are three crime events at BookFest on Saturday:
- Crime talk: The Dark Beneath the CitySat 11:00Main Stage
- Reading: new Nordic noirSat 12:00Stage 2
- Write your own crime storySat 15:00Small Stage
From the publisher's data on «The Dark Beneath the City»:
| Recommended age | 15 and over |
|---|---|
| Duration | 45 min · in Danish |
| The book | «The Dark Beneath the City», 384 pages |
| Free seats | 62 |
- Festival price, publisher's stand179 kr
- The publisher's web shop249 kr
- Rec. retail price299.95 kr
I've made a programme for you.
Your BookFest programmeThree e-bikes for commuting under 25,000 kr at Cycle & Leisure:
- Volt City 721,995 kr · Nordvej CyclesStand B12
- Ark Comfort E23,500 kr · Fjord BikesStand B31
- Commuter Pro 224,900 kr · Wheel & Co.Stand C04
From the data sheet for the Volt City 7:
| Range | 90–120 km |
|---|---|
| Weight | 23.4 kg |
| Motor | mid-drive, 65 Nm |
| Battery | 540 Wh |
| In stock | 4 on stand B12 |
- Fair price, stand B1221,995 kr
- Nordvej Cycles' web shop23,495 kr
- Manufacturer's rec. price24,999 kr
Your three bikes are saved, and the route is ready.
Your favourites · Cycle & LeisureThree people at Outdoor Expo who write about Nordic nature:
- Ida FjeldstedTalk «The Silence of the Fells» · Sat 11:30Signing 14:00 · Stand 42
- Mads LyngbyConversation «Wild about the Wadden Sea» · Sat 13:00North Stage
- Sara RavnWorkshop «Writing Outdoors» · Sun 10:00Signing Sun · Stand 17
From the publisher's data on Ida Fjeldsted:
| Latest book | «The Silence of the Fells», 2026 |
|---|---|
| Pages | 312 · hardback |
| Earlier | «Low Tide», «A Year on the Bog» |
| Signed copies | 40 at stand 42 |
- Fair price, stand 42179 kr
- The publisher's web shop229 kr
- Rec. retail price299.95 kr
The signing is ready for your programme.
My programme · Outdoor ExpoThree exhibitors at Care Expo with solutions for older people:
- SafeHome LtdLene Holm · rollators, rampsStand A14
- EasyAccessOmar Said · stairlifts, door openersStand A22
- SeniorLightBirgit Vang · lighting, fall alarmsStand C08
From the data sheet for the «Let-Go 2» rollator:
| Weight | 5.9 kg |
|---|---|
| Max user weight | 150 kg |
| Folded | 58 × 25 cm |
| CE marked | yes, class I |
| In stock | 12 units |
- Fair offer, stand A142,495 kr
- SafeHome's web shop2,995 kr
- Manufacturer's rec. price3,195 kr
There are free slots — pick one here.
Meeting booking · SafeHomeNear Stage B at Family Expo:
- Pushchair parking Bcovered · 40 spaces30 m from Stage B
- Café Crumbsbaby-changing room and children's menu60 m from Stage B
- Nursing roomquiet room · hot water80 m from Stage B
From the venue data on Café Crumbs:
| Open | 9:00–17:00 |
|---|---|
| Queue right now | approx. 5 min |
| Gluten-free | 3 dishes |
| High chairs | 12 + baby-changing room |
| Pushchair parking | 14 free spaces |
- Children's menu59 kr
- Coffee35 kr
- Coffee with a family ticket25 kr
Here's the way from the North entrance.
Your route · Family Expo- Crime talk · Sat 11:00
- Reading: new Nordic noir · Sat 12:00
- Story time for children · Sat 13:00
- Volt City 7 · Stand B12
- Ark Comfort E · Stand B31
- Commuter Pro 2 · Stand C04
- Talk: The Silence of the Fells · Sat 11:30
- Signing: Ida Fjeldsted · Sat 14:00 · Stand 42
- Thu 10:00 – 10:20
- Thu 10:30 – 10:50
- Thu 11:15 – 11:35
- Pushchair parking B
- Café Crumbs
- Nursing room
02 Google / AI assistant
03 The Concierge
- search the programme
- find authors and stages
- put a programme together
- make a share link
- Crime talk: The Dark Beneath the CitySat 11:00Main Stage
- Reading: new Nordic noirSat 12:00Stage 2
- Write your own crime storySat 15:00Small Stage
| Recommended age | 15 and over |
|---|---|
| Duration | 45 min · in Danish |
| The book | «The Dark Beneath the City», 384 pages |
| Free seats | 62 |
- Festival price, publisher's stand179 kr
- The publisher's web shop249 kr
- Rec. retail price299.95 kr
- search 1,400 products
- filter by price and type
- save favourites
- make a route on the floor plan
- Volt City 721,995 kr · Nordvej CyclesStand B12
- Ark Comfort E23,500 kr · Fjord BikesStand B31
- Commuter Pro 224,900 kr · Wheel & Co.Stand C04
| Range | 90–120 km |
|---|---|
| Weight | 23.4 kg |
| Motor | mid-drive, 65 Nm |
| Battery | 540 Wh |
| In stock | 4 on stand B12 |
- Fair price, stand B1221,995 kr
- Nordvej Cycles' web shop23,495 kr
- Manufacturer's rec. price24,999 kr
- find authors and speakers
- show their programme items
- find signings
- add reminders to My programme
- Ida FjeldstedTalk «The Silence of the Fells» · Sat 11:30Signing 14:00 · Stand 42
- Mads LyngbyConversation «Wild about the Wadden Sea» · Sat 13:00North Stage
- Sara RavnWorkshop «Writing Outdoors» · Sun 10:00Signing Sun · Stand 17
| Latest book | «The Silence of the Fells», 2026 |
|---|---|
| Pages | 312 · hardback |
| Earlier | «Low Tide», «A Year on the Bog» |
| Signed copies | 40 at stand 42 |
- Fair price, stand 42179 kr
- The publisher's web shop229 kr
- Rec. retail price299.95 kr
- find exhibitors and stands
- show contacts and products
- book meetings
- make a share link
- SafeHome LtdLene Holm · rollators, rampsStand A14
- EasyAccessOmar Said · stairlifts, door openersStand A22
- SeniorLightBirgit Vang · lighting, fall alarmsStand C08
| Weight | 5.9 kg |
|---|---|
| Max user weight | 150 kg |
| Folded | 58 × 25 cm |
| CE marked | yes, class I |
| In stock | 12 units |
- Fair offer, stand A142,495 kr
- SafeHome's web shop2,995 kr
- Manufacturer's rec. price3,195 kr
- find info points and facilities
- measure distances on the floor plan
- show opening hours
- draw a route
- Pushchair parking Bcovered · 40 spaces30 m from Stage B
- Café Crumbsbaby-changing room and children's menu60 m from Stage B
- Nursing roomquiet room · hot water80 m from Stage B
| Open | 9:00–17:00 |
|---|---|
| Queue right now | approx. 5 min |
| Gluten-free | 3 dishes |
| High chairs | 12 + baby-changing room |
| Pushchair parking | 14 free spaces |
- Children's menu59 kr
- Coffee35 kr
- Coffee with a family ticket25 kr
- Title data
- Book data (ISBN)
- Ticketing system
Imported automatically every night
Fetching title data and prices from the publisher …
Found — sent to the Concierge
- PIM
- Product API
- Data sheets (PDF)
Imported automatically every night
Looking it up in the data sheet and the web shop …
Found — sent to the Concierge
- Author data
- Speaker bios
- Book data (ISBN)
Imported automatically every night
Fetching author data and prices from the publisher …
Found — sent to the Concierge
- Product API
- Data sheets
- Web shop prices
Imported automatically every night
Looking it up in SafeHome's data sheets and prices …
Found — sent to the Concierge
- Venue data
- Till system
- Operations status
Imported automatically every night
Fetching the operations status and menu from the venue systems …
Found — sent to the Concierge
She asks the way she always does
She writes to Google or her AI assistant in her own words. She doesn't know that BookFest has a Concierge — and she doesn't need to.
Summary
She asked Google for «thrills and chills». The Concierge found the crime events — and the day became her own programme.
Read more from your perspective
How it works
The Concierge stands where the question is asked
The web now has two kinds of guest: people and their assistants. The fair answers both — with its own data.
When a person comes
She gets the overview and the programme the way she knows them: search box, filters, favourites and her own programme. No chat bubble getting in the way.
When an assistant comes
Google or the AI assistant asks the Concierge directly via WebMCP — the new, open way for a website to answer an assistant. The Concierge answers with the fair's own data, and the assistant passes the answer on.
The fair's glossary
Visitors say «thrills and chills», the fair says «Crime». The glossary translates visitors' own words into the fair's — and makes the search box on the website smarter too.
A chatbot inside the programme only meets the people who have already found the programme. The curious visitor who hasn't bought a ticket yet asks Google or their AI assistant — and that's where the fair wasn't, until now.
The Concierge stands where the question is asked. When an assistant visits the fair's page, the page tells it via WebMCP what the Concierge can do: search, translate, put together and share. The assistant asks, the Concierge answers with the fair's own data, and the answer lands in the visitor's own conversation.
Everything the Concierge makes is a suggestion. A programme, a favourites list, a route or a meeting slot opens on the fair's own page, where the visitor chooses what she wants to save. Nothing changes in her own programme until she chooses to add it.
The Concierge comes with The Intelligent. With Pro we build an extension that imports the exhibitors' own data — so the Concierge can also answer what isn't in the description.
The conversation step by step · Big programme
- She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that BookFest has a Concierge — and she doesn't need to.
- The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that BookFest has a Concierge. It asks what the Concierge can help with.
- Her words become the fair's wordsThe Concierge looks up «thrills and chills» in the fair's glossary. Here it's called «Crime». Then it finds three programme items with time and stage.
- The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
- She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the publishers' title data, book data and the ticketing system.
- Data sheet and price — with a link onwards ProThe answer has the age guidance and free seats from the ticketing system, the book's data from the publisher, and the price at the festival, in the web shop and in bookshops. And a link onwards, so she can buy or read more.
- She asks for more«Make a programme with the first two and something for the kids at 13:00.» She just keeps talking to the assistant, the way she always does.
- The Concierge delivers — with a share linkThe Concierge puts the day together, finds story time for children at 13:00 and makes a share link. The assistant passes the link on to her.
- The link opens the fair's own pageThe link opens the shared programme on the festival's own page. She saves it as «Saturday with the kids» and puts two of the times in her own programme.The visitor decides: a suggestion never changes her own programme until she chooses to add it.
The conversation step by step · Lots of products
- She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that Cycle & Leisure has a Concierge — and she doesn't need to.
- The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that Cycle & Leisure has a Concierge. It asks what the Concierge can help with.
- Her words become the fair's wordsThe Concierge looks up «commuting» in the fair's glossary. Here it's called «City/comfort». Then it finds three e-bikes with price, exhibitor and stand.
- The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
- She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the exhibitors' PIM, product API and data sheets.
- Data sheet and price — with a link onwards ProThe answer has the range and weight from the data sheet, the stock on the stand and the price at the fair, in the web shop and from the manufacturer. And a link onwards, so she can buy or read more.
- She asks for more«Save them, and show me where the stands are.» She just keeps talking to the assistant, the way she always does.
- The Concierge delivers — with a share linkThe Concierge saves the three bikes to a favourites list, draws the route to the stands and makes a share link. The assistant passes the link on.
- The link opens the fair's own pageThe link opens the favourites list on the fair's own page — with the route drawn on the floor plan. She saves the two she wants to try first.The visitor decides: a suggestion never changes her own favourites list until she chooses to add it.
The conversation step by step · Creators and speakers
- She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that Outdoor Expo has a Concierge — and she doesn't need to.
- The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that Outdoor Expo has a Concierge. It asks what the Concierge can help with.
- Her words become the fair's wordsThe Concierge looks up «Nordic nature» in the fair's glossary. Here it's called «Nature & outdoors». Then it finds three authors and speakers with their programme items.
- The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
- She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the publisher's author data, speaker bios and book data.
- Data sheet and price — with a link onwards ProThe answer has the author's books from the publisher, the number of signed copies and the price at the fair, in the web shop and in bookshops. And a link onwards, so she can buy or read more.
- She asks for more«Remind me about the signing.» She just keeps talking to the assistant, the way she always does.
- The Concierge delivers — with a share linkThe Concierge finds the signing at 14:00 by stand 42, suggests a reminder and makes a share link. The assistant passes the link on.
- The link opens the fair's own pageThe link opens My programme on the fair's own page. She adds the signing at 14:00 by stand 42 and switches on the reminder.The visitor decides: a suggestion never changes her own programme until she chooses to add it.
The conversation step by step · Exhibitors
- She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that Care Expo has a Concierge — and she doesn't need to.
- The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that Care Expo has a Concierge. It asks what the Concierge can help with.
- Her words become the fair's wordsThe Concierge looks up «older people» in the fair's glossary. Here it's called «Seniors / assistive tech». Then it finds three exhibitors with stand, contact and products.
- The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
- She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the exhibitors' product APIs, data sheets and web shops.
- Data sheet and price — with a link onwards ProThe answer has the weight, dimensions and CE marking from the data sheet, the stock level and the price at the fair, in the web shop and from the manufacturer. And a link onwards, so she can buy or read more.
- She asks for more«Book a meeting with the first one on Thursday morning.» She just keeps talking to the assistant, the way she always does.
- The Concierge delivers — with a share linkThe Concierge looks up Lene Holm's free slots on Thursday morning and makes a link to the booking. The assistant passes the link on.
- The link opens the fair's own pageThe link opens the meeting booking on the fair's own page. She picks Thursday at 10:00, and the meeting is confirmed with the exhibitor.The visitor decides: a suggestion never changes her own calendar until she chooses to add it.
The conversation step by step · Facilities on the map
- She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that Family Expo has a Concierge — and she doesn't need to.
- The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that Family Expo has a Concierge. It asks what the Concierge can help with.
- Her words become the fair's wordsThe Concierge looks up «pushchair» in the fair's glossary. Here it's called «Family facilities». Then it finds three info points with the distance to Stage B.
- The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
- She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the venue systems: building data, the café's till system and operations status.
- Data sheet and price — with a link onwards ProThe answer has the opening hours, queue and free seats from the operations status, and the menu with prices from the café's till system. And a link onwards, so she can buy or read more.
- She asks for more«Show me the way from the North entrance.» She just keeps talking to the assistant, the way she always does.
- The Concierge delivers — with a share linkThe Concierge draws the route from the North entrance past the parking and the café — with no stairs — and makes a share link. The assistant passes the link on.
- The link opens the fair's own pageThe link opens the route on the fair's own floor plan. She picks the stops and saves it for Saturday.The visitor decides: a suggestion never changes her own routes until she chooses to add it.
Five domains · one Concierge
What should your Concierge know about?
Same story, different content. Click a domain and the conversation at the top plays again with it.
Big programme
Activities, stages and a programme with hundreds of items.
I'm going to BookFest on Saturday. What is there for thrills and chills?thrills and chillsCrime Ends in: Your programme Pro the publishers' title data, book data and the ticketing system See the conversation 02
Lots of products
A catalogue with thousands of products from hundreds of exhibitors.
I'm looking for an e-bike for commuting under 25,000 kr.commutingCity/comfort Ends in: Your favourites Pro the exhibitors' PIM, product API and data sheets See the conversation 03
Creators and speakers
Authors, speakers and creators with talks, conversations and signings.
Is anyone coming who writes about Nordic nature?Nordic natureNature & outdoors Ends in: My programme Pro the publisher's author data, speaker bios and book data See the conversation 04
Exhibitors
Hundreds of exhibitors with stands, contacts and products.
Which exhibitors make accessibility solutions for older people?older peopleSeniors / assistive tech Ends in: Book a meeting Pro the exhibitors' product APIs, data sheets and web shops See the conversation 05
Facilities on the map
Info points, cafés, toilets and parking on the floor plan.
Where can I park a pushchair, and is there a café near Stage B?pushchairFamily facilities Ends in: Your route Pro the venue systems: building data, the café's till system and operations status See the conversation
Pro: with the exhibitors' own data
The Concierge knows the data sheet too
In Pro we build an extension that imports the exhibitors' own data automatically — from PIM, product APIs, web shops and data sheets. So the Concierge knows not just the description but the details too, and it knows what things cost.
For programmes, authors and facilities we import whatever fits: publishers' title data, speaker bios, ticketing systems and venue data.
- Data sheetsPDF data sheets and manuals are read in, so the Concierge can quote them.
- SpecificationsDimensions, weight, materials, variants — as a table, not marketing copy.
- PricesFair price, web shop and the manufacturer's recommended price side by side, with a link onwards.
- Stock levelsHow many are on the stand, and what can be sent home today?
Pro+ · coming Option · on the way
Let the agents pay for the look-ups
When AI agents ask the Concierge, the look-ups can be paid for too. It's not something we sell today — but the infrastructure is falling into place, and we can build it for your fair.
- Purchasing agent
GET /butler/datablad?model=volt-city-7 - Concierge
402 · Payment Required$0.001 per look-up - WalletPaid from the agent's budget
- Answer
200 · Data sheet delivered
x402 revives HTTP 402 «Payment Required»: a response can say «this costs so much», and the agent pays in the background. The standard is looked after by the Linux Foundation's x402 Foundation with members including Visa, Mastercard, American Express, Google, Shopify and Stripe.
Cloudflare's Monetization Gateway charges per call for APIs, data sets and MCP tools — from 0.001 dollars. Cloudflare Wallets give agents a budget with allowlists and a maximum per transaction.
Web Bot Auth and Trusted Agent Protocol give agents a signed identity, so the Concierge can see who's asking — and give the right price.
A key with your price
The organiser, a sponsor or a partner gets a key — or a signed agent identity — that gives a customer-specific price or discount on look-ups in the Concierge. Unknown agents pay the list price.
Pay per look-up
Usage instead of a subscription: an industry association's product catalogue or a manufacturer's data sheets, for instance, are paid for per look-up. Set-up as today, running as usage.
The agent pays for the content
When ChatGPT, Gemini or a purchasing agent asks the Concierge via MCP, the answer can be settled via 402 in the background. The income can be shared with the exhibitors whose data is looked up.
The market is young — Monetization Gateway is in closed beta, and we invoice customers in Danish kroner; agent payments are the rail behind it.
Three perspectives
What does the Concierge give you? · Big programme · Lots of products · Creators and speakers · Exhibitors · Facilities on the map
Follows the domain you chose at the top.
Visitor
The people who buy the ticket
- Ask in your own words — «thrills and chills» finds the crime events
- A finished programme in a minute, without digging through hundreds of items
- You decide: the suggestion only lands in your programme when you choose to add it
- Ask the way you think — «for commuting» finds the city and comfort bikes
- Price, exhibitor and stand side by side, without ten tabs
- Favourites and route ready before you walk through the door
- Find the person behind the subject — even when you don't know the name
- Talk and signing gathered in one place
- A reminder, so you don't miss the signing
- Find the right exhibitors by your need, not by company name
- Contact and products straight away
- Book the meeting before you're standing in the queue
- Find the practical things straight away — with a pushchair too
- Distance and a stair-free route on the floor plan
- Less searching, more fair
Exhibitor
The people who pay for the stand
- Your programme items are found by people who didn't know about them
- Authors and publishers appear in the answer with time and stage
- More people in the room — including those who never opened the programme
- Your products answer questions you'd never get round to on the stand
- Be found by the need — not just the model name
- Every favourite is a warm lead on the way to the stand
- Your authors are found by what they write about
- Signings fill the stand with people who came to buy
- Author data is maintained in one place — at the publisher
- Be found by people looking for exactly what you make
- Meetings booked in advance — with name and need
- Your data sheets answer for you, even when the stand is closed
- Visitors who find their way reach the stand
- Less crowding and more calm visits
- Facilities near your stand become easy to find
Organiser
The people who keep the party going
- The programme answers on Google and in the AI assistants
- The glossary translates visitors' words into your categories
- See what people ask about — and what the programme is missing
- The whole catalogue answers on Google and in the AI assistants
- The glossary makes the search box on the website smarter too
- Data on what visitors are looking for — before the doors open
- Speakers and authors answer on Google and in the AI assistants
- The glossary ties topics, speakers and programme items together
- See which topics people ask for, for next year's programme
- The exhibitor list answers on Google and in the AI assistants
- More meetings at the fair — more value for the stand
- See which needs visitors arrive with
- Fewer of the same questions at the information desk
- Facilities and the floor plan answer on Google and in the AI assistants
- See what guests are missing — before they complain
Your Concierge
What do your visitors ask about?
Tell us about your fair, and we'll set up the Concierge with your glossary — and show it answering with your own data.