UdstillerGuide

What should your Concierge know about?

Pro = The Intelligent + an extension that imports the exhibitors' data

The Concierge

She asks Google. The Concierge answers.

The Concierge stands where the question is asked — on Google and in the AI assistant — not hidden away inside the programme. Choose what your Concierge should know about.

01 The visitor

AssistantGoogle · AI
I'm going to BookFest on Saturday. What is there for thrills and chills?

Here are three crime events at BookFest on Saturday:

  1. Crime talk: The Dark Beneath the CitySat 11:00Main Stage
  2. Reading: new Nordic noirSat 12:00Stage 2
  3. Write your own crime storySat 15:00Small Stage
Is the crime talk suitable for teenagers too? And how much is the book at the festival?

From the publisher's data on «The Dark Beneath the City»:

Recommended age15 and over
Duration45 min · in Danish
The book«The Dark Beneath the City», 384 pages
Free seats62
  • Festival price, publisher's stand179 kr
  • The publisher's web shop249 kr
  • Rec. retail price299.95 kr
Make a programme with the first two and something for the kids at 13:00.

I've made a programme for you.

Your BookFest programme
BookFestYour programme Shared programme
Save the shared programme · name (optional)
Give the programme a nameSaturday with the kids
Add times to your own programme
  • Crime talk · Sat 11:00
  • Reading: new Nordic noir · Sat 12:00
  • Story time for children · Sat 13:00
Save programmeAdd selected
Saved as «Saturday with the kids» — and the two times you chose are now in your programme.

02 Google / AI assistant

The assistantWebMCP
A question about BookFest …
BookFest has a Concierge. What can I ask you about?
A visitor is asking for «thrills and chills» on Saturday.
Shows the Concierge's answer to the visitor
Age guidance for the crime talk — and the book's price at the festival vs. in bookshops?
Passes on the data sheet and prices
She wants more — asks the Concierge again
Put a programme together with the first two and something for children at 13:00. And make a share link.
Passes on the link

03 The Concierge

The Concierge Glossary
I can:
  • search the programme
  • find authors and stages
  • put a programme together
  • make a share link
You get programme items with time and stage back.
BookFest glossary
thrills and chillsCrime
+ Saturday
  1. Crime talk: The Dark Beneath the CitySat 11:00Main Stage
  2. Reading: new Nordic noirSat 12:00Stage 2
  3. Write your own crime storySat 15:00Small Stage
Looking it up in the exhibitors' data …
Source: The publisher's title data
Recommended age15 and over
Duration45 min · in Danish
The book«The Dark Beneath the City», 384 pages
Free seats62
  • Festival price, publisher's stand179 kr
  • The publisher's web shop249 kr
  • Rec. retail price299.95 kr
The programme is ready — with «Story time for children · Sat 13:00 · Children's Stage». Share link
The exhibitors' dataPro · extension
  • Title data
  • Book data (ISBN)
  • Ticketing system

Imported automatically every night

Fetching title data and prices from the publisher …

Found — sent to the Concierge

01/ 07

She asks the way she always does

She writes to Google or her AI assistant in her own words. She doesn't know that BookFest has a Concierge — and she doesn't need to.

Summary

She asked Google for «thrills and chills». The Concierge found the crime events — and the day became her own programme.

Read more from your perspective

How it works

How it works

The Concierge stands where the question is asked

The web now has two kinds of guest: people and their assistants. The fair answers both — with its own data.

When a person comes

She gets the overview and the programme the way she knows them: search box, filters, favourites and her own programme. No chat bubble getting in the way.

When an assistant comes

Google or the AI assistant asks the Concierge directly via WebMCP — the new, open way for a website to answer an assistant. The Concierge answers with the fair's own data, and the assistant passes the answer on.

The fair's glossary

Visitors say «thrills and chills», the fair says «Crime». The glossary translates visitors' own words into the fair's — and makes the search box on the website smarter too.

A chatbot inside the programme only meets the people who have already found the programme. The curious visitor who hasn't bought a ticket yet asks Google or their AI assistant — and that's where the fair wasn't, until now.

The Concierge stands where the question is asked. When an assistant visits the fair's page, the page tells it via WebMCP what the Concierge can do: search, translate, put together and share. The assistant asks, the Concierge answers with the fair's own data, and the answer lands in the visitor's own conversation.

Everything the Concierge makes is a suggestion. A programme, a favourites list, a route or a meeting slot opens on the fair's own page, where the visitor chooses what she wants to save. Nothing changes in her own programme until she chooses to add it.

The Concierge comes with The Intelligent. With Pro we build an extension that imports the exhibitors' own data — so the Concierge can also answer what isn't in the description.

The conversation step by step · Big programme

  1. She asks the way she always doesShe writes to Google or her AI assistant in her own words. She doesn't know that BookFest has a Concierge — and she doesn't need to.
  2. The assistant knocks on the Concierge's doorThrough WebMCP the assistant can see that BookFest has a Concierge. It asks what the Concierge can help with.
  3. Her words become the fair's wordsThe Concierge looks up «thrills and chills» in the fair's glossary. Here it's called «Crime». Then it finds three programme items with time and stage.
  4. The answer lands where she askedThe assistant passes the Concierge's answer on in her own conversation. She hasn't left Google — and she's already found what she was looking for.
  5. She wants to know more than the description says ProShe asks about what isn't in the description. The Concierge looks it up in what the extension has imported from the publishers' title data, book data and the ticketing system.
  6. Data sheet and price — with a link onwards ProThe answer has the age guidance and free seats from the ticketing system, the book's data from the publisher, and the price at the festival, in the web shop and in bookshops. And a link onwards, so she can buy or read more.
  7. She asks for more«Make a programme with the first two and something for the kids at 13:00.» She just keeps talking to the assistant, the way she always does.
  8. The Concierge delivers — with a share linkThe Concierge puts the day together, finds story time for children at 13:00 and makes a share link. The assistant passes the link on to her.
  9. The link opens the fair's own pageThe link opens the shared programme on the festival's own page. She saves it as «Saturday with the kids» and puts two of the times in her own programme.The visitor decides: a suggestion never changes her own programme until she chooses to add it.

Five domains · one Concierge

What should your Concierge know about?

Same story, different content. Click a domain and the conversation at the top plays again with it.

Pro: with the exhibitors' own data

The Concierge knows the data sheet too

In Pro we build an extension that imports the exhibitors' own data automatically — from PIM, product APIs, web shops and data sheets. So the Concierge knows not just the description but the details too, and it knows what things cost.

For programmes, authors and facilities we import whatever fits: publishers' title data, speaker bios, ticketing systems and venue data.

  • Data sheetsPDF data sheets and manuals are read in, so the Concierge can quote them.
  • SpecificationsDimensions, weight, materials, variants — as a table, not marketing copy.
  • PricesFair price, web shop and the manufacturer's recommended price side by side, with a link onwards.
  • Stock levelsHow many are on the stand, and what can be sent home today?

Pro+ · coming Option · on the way

Let the agents pay for the look-ups

When AI agents ask the Concierge, the look-ups can be paid for too. It's not something we sell today — but the infrastructure is falling into place, and we can build it for your fair.

  1. Purchasing agentGET /butler/datablad?model=volt-city-7
  2. Concierge402 · Payment Required$0.001 per look-up
  3. WalletPaid from the agent's budget
  4. Answer200 · Data sheet delivered
Look-ups settled today0 look-ups0.000 $

x402 revives HTTP 402 «Payment Required»: a response can say «this costs so much», and the agent pays in the background. The standard is looked after by the Linux Foundation's x402 Foundation with members including Visa, Mastercard, American Express, Google, Shopify and Stripe.

Cloudflare's Monetization Gateway charges per call for APIs, data sets and MCP tools — from 0.001 dollars. Cloudflare Wallets give agents a budget with allowlists and a maximum per transaction.

Web Bot Auth and Trusted Agent Protocol give agents a signed identity, so the Concierge can see who's asking — and give the right price.

01

A key with your price

The organiser, a sponsor or a partner gets a key — or a signed agent identity — that gives a customer-specific price or discount on look-ups in the Concierge. Unknown agents pay the list price.

02

Pay per look-up

Usage instead of a subscription: an industry association's product catalogue or a manufacturer's data sheets, for instance, are paid for per look-up. Set-up as today, running as usage.

03

The agent pays for the content

When ChatGPT, Gemini or a purchasing agent asks the Concierge via MCP, the answer can be settled via 402 in the background. The income can be shared with the exhibitors whose data is looked up.

The market is young — Monetization Gateway is in closed beta, and we invoice customers in Danish kroner; agent payments are the rail behind it.

The extensions The Intelligent

Three perspectives

What does the Concierge give you? · Big programme

Follows the domain you chose at the top.

«thrills and chills» 3 crime picks for you 11:00 13:30 15:00

Visitor

The people who buy the ticket

  • Ask in your own words — «thrills and chills» finds the crime events
  • A finished programme in a minute, without digging through hundreds of items
  • You decide: the suggestion only lands in your programme when you choose to add it
+17 in the room

Exhibitor

The people who pay for the stand

  • Your programme items are found by people who didn't know about them
  • Authors and publishers appear in the answer with time and stage
  • More people in the room — including those who never opened the programme
crime author Saturday another-site.com fair.com/programme another-site.com fair.com/programme AI answers source: the fair

Organiser

The people who keep the party going

  • The programme answers on Google and in the AI assistants
  • The glossary translates visitors' words into your categories
  • See what people ask about — and what the programme is missing

Your Concierge

What do your visitors ask about?

Tell us about your fair, and we'll set up the Concierge with your glossary — and show it answering with your own data.

Call +45 24 29 98 40