The fair · The blog
Notes from the workshop
Perspectives on trade fairs, programmes, exhibitors and AI — written by the people who build UdstillerGuide. Læs på dansk. Läs på svenska.
B · The experience
How the fair feels to visitors — synomorphy, FOMO, the Concierge and critical mass.
Sharing is the most underrated trade show feature
Every visitor knows someone who should have been there. Make it easy to share - and watch what happens.
The trade show experience doesn't stop at the door
Most people think of the trade show as what happens in the hall. But the real experience starts weeks before and ends days after.
The difference between missing out and choosing to skip
The difference between FOMO and empowerment is control. Give visitors the overview - and the power to choose what to skip.
Why a flat map breaks the trade show experience
A bad trade show map is like playing soccer with a flat ball - the form doesn't match the behavior.
C · The organisation
How the organisation behind the fair works — strata, content barriers and blind spots.
Three audiences, one system - and no compromises
Most systems are designed for a single user group. A trade show system has to work for three - without anyone paying the price for the others' needs.
What you can't see, you can't manage
Most organizers run their trade show on gut feeling. A dashboard gives them facts instead of guesses.
5 time-consuming tasks you can drop
Five tasks we consistently watch wear organizers down - and how we've learned to help with them without taking over.
D · The platform
The design challenge of building one system for three audiences — and how sharing doubles the reach.
A · The AI shift
From Google to AI — why trade fairs need to be structured data, not just websites.
Your trade show isn't a website - it's a platform
A website presents information. A platform connects data, users and systems. Your trade show deserves the latter.
From Google to AI - is your trade show ready?
Visitors aren't finding your show through Google anymore. They're asking an AI. And the AI can only answer if your data is structured.
The exhibitor doesn't have time for your platform
Exhibitors are busy selling. They don't have time to write profile copy, upload images, and fill out forms. AI can do it for them.
Your personal trade show guide is in your pocket
Most trade show apps give you a map and a program. The conversational butler gives you an answer.