The fair · The product room
The product room
Products, brands and news — the catalogue that makes the fair searchable long before and long after.
The exhibitor shows the products
Images, description, category and price. Every product belongs to a stand — and can be found without knowing the stand.
Summary
The product room turns the fair on its head: visitors find the product first and the stand afterwards — and exhibitors are found by what they actually sell.
Read more from your perspective
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The product room in words
Visitors come for products, not stands. The product room lets exhibitors show what they've brought — and lets visitors find it before they know who sells it.
The product room is a catalogue domain: it's about search and filtering across large data sets, not a glossy brochure. Every product has its own canonical page and belongs to an exhibitor, but can be found independently of it.
For industry associations — where the fair is one of several channels — the product room is often what adds the most value: a joint product catalogue that members maintain themselves and that lives all year round.
In The Intelligent, the products can be imported from the exhibitors' own systems, so nobody has to type the same thing twice. The Concierge uses the same data to answer visitors' questions.
Three perspectives
What does the product room give you?
Visitor
The people who buy the ticket
- Search for what you're looking for — not for who sells it
- Save products as favourites and compare
- Find them again after the fair
Exhibitor
The people who pay for the stand
- Be found by your product, not just your name
- See which products draw interest
- Import from your own systems
Organiser
The people who keep the party going
- A searchable catalogue that adds value all year
- More content for Google without more work
- The basis for the Concierge's answers
The furniture in this room
It's here
Search and filters
Find exhibitors, products and activities across the whole fair.
Favourites
Visitors save what they want to see. The exhibitor sees how many people noticed the stand.
Much more
News, competitions, brands, speakers — every content type shown in one place.
The Concierge
Visitors ask the way they think — on Google and in their AI assistant — and get answers from the fair's own data.
Import
Data from PIM, product APIs and registration systems comes in by itself.