Pricing
Three packages. One house.
Pick a package and watch the house change: rooms light up, furniture moves in, and we build on.
- Choose 5 content types — e.g. exhibitors, activities, products, authors, stages
- Create unlimited content in each content type
- A programme with every activity
- Facilities and catering
set-up 12,500 kr
set-up 4,500 kr
- Every content type — including catering, authors, food stalls, performers
- Favourites, My programme and personal lists
- Meeting booking and contacts
- Unique filters, more views and linked content types
set-up 27,500 kr
set-up 7,500 kr
- Everything in The Complete
- The Concierge — visitors ask the way they think
- Import from your own systems (PIM, product API, registration)
- Up to three extensions from the catalogue are included in the set-up — more are priced per job
set-up 95,000 kr
set-up 95,000 kr
The annual fee covers maintaining extensions, import and the Concierge, so they keep up when master sheets, stages and screens change.
Prices are indicative and exclude VAT. Over 1,000 exhibitors: get in touch. The small print
Price calculator
What does it cost for your number of exhibitors?
The same volume discount on both delivery options — so it's easy to switch between «you build the website for us» and «we just want embed codes».
We build and run the website around the fair — hosting, support, updates and adjustments are included.
The Complete · Full service
Over 1,000 exhibitors, we'll put together an agreement that suits you.
Per fair, excluding VAT. Set-up is paid once; an annual fee is paid every year. Indicative — we'll send you a quote.
Add simple exhibitors — in The Complete
Some exhibitors need everything. Others just need to be found. In The Complete, on top of a minimum of 100 complete exhibitors, you can add simple exhibitors who only get an exhibitor page — at 195 kr per exhibitor per fair. That's how Copenhagen Comics and Copenhagen Gaming Week are built.
Questions and answers
What we're asked most often
What does UdstillerGuide cost?
The price is per exhibitor per fair, plus a set-up fee in the first year. The Large costs 420 kr per exhibitor, The Complete and The Intelligent 655 kr. Headless/embed has lower starting prices. All prices are indicative and exclude VAT, and there's a volume discount from 101 exhibitors.
What's the difference between The Complete and The Intelligent?
The same price per exhibitor. The Intelligent adds the Concierge, import from your own systems and up to three extensions from the catalogue, in return for a higher set-up fee and an annual maintenance fee.
What's the difference between full service and headless/embed?
Full service: we build and run the website around the fair. Headless/embed: you paste two lines of code into your own website, or use the API and SDK. The volume discount is the same.
Is there a minimum number of exhibitors?
Yes. The Large requires a minimum of 50 exhibitors on full service; The Complete and The Intelligent a minimum of 100. Headless requires a minimum of 100 in every package.
Can some exhibitors make do with a simple page?
Yes, in The Complete and The Intelligent you can add simple exhibitors, who only get an exhibitor page, at 195 kr per exhibitor on top of a minimum of 100 complete ones.
Comparison
What's switched on in which package?
| Feature | The Large | The Complete | The Intelligent |
|---|---|---|---|
| Content types | 5 | All | All |
| Items per type | Unlimited | Unlimited | Unlimited |
| Programme with activities | ✓ | ✓ | ✓ |
| Facilities and catering | ✓ | ✓ | ✓ |
| Exhibitor hub (how-to videos) | ✓ | ✓ | ✓ |
| Search and filters | ✓ | ✓ | ✓ |
| Favourites | Extra | ✓ | ✓ |
| My programme | Extra | ✓ | ✓ |
| Meeting booking | Extra | ✓ | ✓ |
| Contacts | Extra | ✓ | ✓ |
| Unique filters, personal lists, more views | — | ✓ | ✓ |
| Multiple universes / own domain | Extra | ✓ | ✓ |
| PWA (home screen, offline) | ✓ | ✓ | ✓ |
| Push notifications and My devices | — | ✓ | ✓ |
| Interactive floor plan | Extra | Extra | Extra |
| More languages, catalogue, video, touring fair | Extra | Extra | Extra |
| Add simple exhibitors | — | ✓ | ✓ |
| Concierge | — | — | ✓ |
| Import from your own systems | — | — | ✓ |
| Extensions | — | — | Included |
| Pavilions | — | — | Extra |
| Embed and SDK | ✓ | ✓ | ✓ |
| Canonical pages for Google (SSR) | ✓ | ✓ | ✓ |
| Minimum exhibitors (full service / headless) | 50 / 100 | 100 / 100 | 100 / 100 |
| Per exhibitor per fair | 420 kr | 655 kr | 655 kr |
| Set-up (full service) | 12,500 kr | 27,500 kr | 95,000 kr |
| Annual fee (on top of per exhibitor) | — | — | 35,000 kr |
Conference and association packages aren't part of the fair — ask us and we'll find the right solution.
Extra
Furniture you can add
In The Complete and The Intelligent, the whole storeroom of furniture — that is, features — is included. Here's what can be added to The Large, and what costs extra whatever the package. Set-up is paid in the first year; the price per exhibitor follows the number of exhibitors and the volume discount.
| Extra | Full service | Headless / embed | For |
|---|---|---|---|
| Floor plan Show exhibitors, the programme or coffee stalls on a floor plan. You supply the plan with the stands drawn in — we set all the coordinates and link them up. |
Set-up 6,500 kr Includes the first 100 points. 4,500 kr per further 100 points. |
Per exhibitor: from 55 kr in the first year / 33 kr on renewal (at 100 exhibitors; lower with more). With a touring fair: 6,500 kr per new location. |
All packages |
| Favourites Visitors save what they want to see. The exhibitor sees how many people noticed the stand. |
75 kr per exhibitor | 64 kr per exhibitor | The Large |
| My programme The visitor's own day at the fair — put together from favourites and activities. |
75 kr per exhibitor | 64 kr per exhibitor | The Large |
| Contacts The people on the stand — with photo, role and direct contact details. |
75 kr per exhibitor | 64 kr per exhibitor | The Large |
| Pavilion A fully bespoke room out in the garden — built for your needs. |
Priced per job — built for your needs. |
As full service | The Intelligent |
| Meeting booking Make the most of the exhibitors' time. Let visitors book a slot for a meeting, a demonstration or a treatment at the stand. |
Set-up 2,500 kr · 75 kr per exhibitor | Full service only. |
The Large |
| More languages Get your UdstillerGuide in one more language. You supply the translations — or let the machine translate automatically — and we handle the technology. |
Set-up: The Large 11,750 kr · The Complete and The Intelligent 18,250 kr. |
Set-up: The Large 2,500 kr · The Complete and The Intelligent 4,750 kr. |
All packages |
| Own domain We set up your UdstillerGuide on your own domain and host it for you. |
Set-up 2,500 kr | Full service only. |
The Large |
| Extra pages Use UdstillerGuide as the fair's only website: a front page and five simple subpages such as «About us», «Contact» and «Find your way». |
Set-up 4,500 kr Contact us for a price for more subpages. |
Full service only. |
The Large |
| Conversion of your current website We convert and update your current website to our system — modern, mobile-friendly and easier to update. A front page and 10 subpages. |
Set-up 13,750 kr Contact us for a price for more subpages. |
Full service only. |
The Large The Complete The Intelligent |
| Printed catalogue Use the same information from UdstillerGuide for a printed catalogue: a simple page per exhibitor with photo, logo, short text and contact details. |
Set-up 3,500 kr · 50 kr per exhibitor Contact us for a price for a more complex set-up. |
Full service only. |
All packages |
| Touring fair Do you hold the same fair in several places? We create overviews for each location, so exhibitors can reuse or create new content per location. |
Set-up 7,500 kr Per fair on the tour. |
Set-up 1,500 kr Per year per fair on the tour. |
All packages |
| Video Let exhibitors add video to their page and their content — via a third-party URL, or as video hosting where they simply drop the video in a folder. |
Set-up 1,500 kr Video hosting: 50 kr per exhibitor. |
Set-up 1,500 kr Video hosting: 43 kr per exhibitor. |
All packages |
The small print
Full service: in the first year you pay for set-up and any extras (own domain, more pages and so on). On top of that you pay for a minimum of 50 exhibitors on The Large and a minimum of 100 on The Complete and The Intelligent.
Headless / embed: in the first year you pay for set-up and any extras. On top of that you pay for a minimum of 100 exhibitors. The volume discount is the same as for full service.
With a one-off payment, the number of exhibitors is counted once the fair has taken place. Only published exhibitor pages are counted.
Extras with a set-up price are charged in the first year only; extras priced per exhibitor follow the number of exhibitors; extras with an annual fee are charged at set-up and on renewal and cover every fair in a touring fair. All prices exclude VAT.