The fair · The engine room
The engine room
This is where we switch on the lights in the rooms, move in the furniture and choose a package. It's where your fair is set up.
The fair is a house
Every room is a content type. Exhibitors live in one room, products in another, activities in a third.
Summary
You pay for the rooms you light up and the furniture you move in — not for a system you don't use.
Read more from your perspective
Read more
The engine room in words
Every room in the fair is a content type — exhibitors, products, activities, authors, catering. Every piece of furniture is a feature: something visitors, exhibitors or organisers can do. The package decides how many rooms you can light up and which furniture you can move in.
The engine room is the place in the fair where we explain how the house is built. Each content type is a room: exhibitors, products, activities, authors, stages, catering. Each room has its own overviews, its own search and its own canonical pages that Google can find.
The furniture is the features. A favourites piece in the exhibitor room lets visitors save stands; the same piece in the product room lets them save products. When a piece of furniture stands in several rooms, it talks across them: one favourites list can hold a stand, a product and a talk.
The package decides how many rooms you can light up and which furniture you can move in. The Large gives you five content types with standard furniture. The Complete opens every room and the whole storeroom. The Intelligent adds the Concierge, import and extensions on top.
Three perspectives
What does the engine room give you?
Visitor
The people who buy the ticket
- One place to look — whether it's a stand, a product or a talk
- The same navigation in every room
Exhibitor
The people who pay for the stand
- You create your content once, and it shows up wherever it makes sense
- New rooms can be lit up without you starting over
Organiser
The people who keep the party going
- Start small and light up more rooms as the fair grows
- No seven apps for seven needs — one house
The furniture in this room
It's here
Extension
Bespoke solutions built onto the house: programme import, share pages, exports and staff views that save hours in set-up and running.
Import
Data from PIM, product APIs and registration systems comes in by itself.
The Concierge
Visitors ask the way they think — on Google and in their AI assistant — and get answers from the fair's own data.
Pavilion
A fully bespoke room out in the garden — built for your needs.
Exhibitor hub
A hub for exhibitors with how-to videos, information and help getting started.
Own domain
We set up your UdstillerGuide on your own domain and host it for you.